MUNCH

To guide the users experience

During six weeks at the MUNCH museum in Oslo, I got the pleasure to work with a new ticket for the entrance. The former ticket was a recipt, and with valuable research I found a more sustainble and informative solution. As a girl who loves art and enriched experiences, this was a fanastic opportunity.

Sommer

Alone

Insights and methods

Scope and methods

As individually responsible for this project, the help and guide from the MUNCH was essential. They encouraged my methods, making it possible to better understand the user and center my research in what I needed rather than what was possible.

Understanding the users

Though research I learned that the museum has two groups of visitors with very different needs. Almost all of the physical tickets were bought by the tourists visiting though the summer. The locals mostly buy ticket online, and is the group the museum struggles to reach with information. Both groups rarely researched their visit in advance. I therefore rescoped with Opportunuty Solution Tree to ensure that solution would include the locals as well.

Key findings

Many workers per visitor

The Use Case mapping found that both the online ticket and physical ticket lacks information and leans on the help from many different employers in the lobby.

Needs in the lobby

Physical mapping of information in the lobby to make is clear that more information does not equal good information. The user is easily confused in the lobby.

Two different usergroups

Too include all the users, I researched the tourists and the locals have different needs and habits.

Heatmap and research

Doing a heatmap of the website found that almost none of the users research in advance, making them miss important dates, info and tips like “A day at MUNCH with kids” which was highly requested.

Produkt og løsning

The product

The solution for us was to make a tangiable token called “the sun”, which undercomes a change if something would happen in you pregnancy. A way to keep the sun. Additnaly awareness was important and giving the couples a way to “own” their story and tell people around the. This include letters, a website, pins and a ceremony. To understand this better, the poster is a better way to explain.

Se mer resultat

Key takeaways